Advertising Guidelines

Product images from our website may be used for print and online advertising.  Right-click on the desired image and select "save as" to save a copy of the image into the folder of your choice.  Images may not be altered in any way.

Licensed Products & PhotoCake® Frames and Images

(e.g. Disney Princess, SpongeBob SquarePants™, etc)

The following guidelines must be followed when placing an ad featuring one of DecoPac's licensed products:

  • Decorations must be pictured on a bakery product; never alone.
  • Characters and logos cannot be used (e.g. Nickelodeon Logo).
  • Generic font such as Times New Roman must be used for ad copy (e.g. Winnie the Pooh Cupcakes $2.99).
  • Account name/logo cannot be associated with the licensed product in terms of the ad’s content and physical layout (e.g. cannot state "Disney Cakes from Joe’s Bakery").
  • Ad cannot be associated with or in proximity to "Non-Child Friendly" products such as alcohol, cigarettes, cleaning solutions or pharmaceuticals.
  • Legal copy must be included in the advertisement (e.g. ©Disney). This information can be obtained by sending an email to webcustomerservice@decopac.com
  • A copy of the final ad must be sent to DecoPac (attn: Karen Murphy) to keep on file for the Licensor/owner of the specific character featured.

Non Licensed Products & PhotoCake® Frames and Images

(i.e. Seasonal Items, Construction Site DecoSet®, etc.)

No specific guidelines are required.

 

Professional Sports

If a Bakery or Retailer has a local sponsorship of the team, you should work with the corporate advertising or marketing department to understand the specific advertising guidelines. If a chain does not have local team sponsorship, the following guidelines must be followed:

  • A request to advertise Professional Sports products must be sent to DecoPac for approval. Please send an email address to john.gardner@decopac.com
  • Decoration(s) must be shown on a bakery product, never alone.
  • Team logos may not be used (e.g.Yankees, Bulls, etc.).
  • League logos may not be used (e.g. NFL, NBA, NASCAR®).
  • Generic font must be used for ad copy (e.g. Lakers Cupcakes $2.99).
  • Account name/logo cannot be associated with the team or league in terms of the ad's context or physical layout (i.e. "Lakers Cakes from Bob’s Bakery" or "Bob’s Bakery Bengal Cakes").
  • Legal copy must be included in the advertisement (e.g. ©NBA Properties, Inc. 2008). This information can be obtained by sending an email to webcustomerservice@decopac.com.
  • A copy of the final ad must be sent to DecoPac (attn: Karen Murphy) to keep on file for the Licensor/owner of the specific team featured.